Sale price calculator
To calculate the sale price, divide the product cost by 1 minus the sum of the percentages taken from the sale (taxes, fees, fixed expenses and profit): with a cost of R$ 50 and 30% on the sale, the price is R$ 50 ÷ 0.70 = R$ 71.43. The calculator does this math as you type, shows the minimum price without a loss and where each real goes.
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What do you want to find out?
Costs per unit (R$)
Percentages of the sale (%)
Percentages apply to the sale price. Leave blank what does not apply: an empty field counts as zero.
Enter the product cost and the desired profit margin to see the sale price.
A decision-support calculation. Confirm the tax rate with your accountant and the commissions in your sales channel's contract: they vary by tax regime, category and plan. Substituição tributária (Brazilian tax substitution) and DIFAL (interstate rate difference) are not included in the calculation.
Margin and markup table
To get the margin on the left on the price, apply the markup on the right to the cost (excluding taxes and fees).
| Margin | Markup | Multiplier |
|---|---|---|
| 10% | 11.11% | 1.1111 |
| 15% | 17.65% | 1.1765 |
| 20% | 25% | 1.25 |
| 25% | 33.33% | 1.3333 |
| 30% | 42.86% | 1.4286 |
| 35% | 53.85% | 1.5385 |
| 40% | 66.67% | 1.6667 |
| 50% | 100% | 2.00 |
| 60% | 150% | 2.50 |