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Selling Price Calculator

E-commerce · Markup · margin · break-even · full costs.

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Product costs

Taxes and fees

Fill in unit cost to calculate price.

⚖️ Informational. Simplified calculation for decision support. In real markets, consider: tax substitution, interstate ICMS (BR), historical vs current COGS, and competitive pricing curve.
Sobre

How to set the price for a product or SaaS plan?

Por Quorify EditorialAtualizado em

Quorify's Pricing Calculator helps estimate viable prices by combining cost, desired margin, perceived sensitivity, and market benchmarks. It calculates price-floor (cost + minimum margin), price-ceiling (willingness-to-pay limit), and suggests a target range. Calculation runs in your browser. Useful for SaaS founders, e-commerce, freelancers, and digital products deciding initial pricing or annual adjustments. Part of Quorify's strategic toolkit: combine with the CAC/LTV Calculator to model payback, with the ROAS Calculator to check paid media viability under different prices, and with the Hourly Rate Calculator for services. Pricing is a complex strategic decision — this tool is a starting point, not a replacement for qualitative customer research.

Casos

When to use

  1. Launch new product: set initial price based on cost, target margin, and competitor benchmarks.

  2. Annual pricing review: adjust for accumulated inflation and changes in infrastructure/CAC costs.

  3. Evaluate upgrade plan viability: simulate impact of a 20% increase in average ticket and payback.

  4. Compare models: per-user, consumption-based, flat fee, or freemium — which maximizes expected revenue given your ICP.

  5. Prepare discount tiers: define annual discount (typical 15-20% vs monthly × 12) without destroying margin.

Método

How the calculation works

Pricing has three floors. Direct cost + allocated indirect cost defines the floor (minimum price to avoid loss). Target margin (typically 60-80% for SaaS, 30-50% for physical products) defines the target. Customer perception — how much value the product delivers vs alternatives — defines the ceiling. The tool sums direct cost, indirect cost, multiplies by target margin, and produces the suggested price. Classic strategies: cost-plus (simple but ignores value), value-based (mirrors perceived value — yields higher margin but requires research), competitive (market benchmark — useful for commodities). In SaaS the recommendation is to start value-based, anchoring on promised ROI to the customer.

FAQ

Frequently asked questions

Cost-plus or value-based pricing?
For commodities or basic services, cost-plus works well (fixed margin on cost). For SaaS, differentiated products, or consulting services, value-based yields much higher margin — pricing based on value delivered (e.g., time saved × client's hourly cost). Most founders err by starting cost-plus when they should go value-based.
How to discover customer willingness-to-pay?
Van Westendorp survey (4 questions about price ranges) is standard. In early stage, qualitative conversations with 10-15 prospects reveal ranges. For products already selling, price A/B experiments (beware legal and ethical bias) or pricing page drop-off analysis help.
Should I charge per user or per usage?
Per-user (per-seat) is simple and predictable — good for collaboration and internal tools. Per-usage (per-event, per-API-call) aligns price with value — good for infrastructure and tools where usage varies widely. Hybrid (base + variable) is most common in modern SaaS.
Does a free plan (freemium) make sense?
Yes when: ICP is large and cheap to serve on free, and there's a clear upgrade trigger (limit reached, premium feature needed). No when: free consumes too much resource, or free-to-paid conversion is low (< 2-3%). Freemium is an acquisition channel, not a revenue model.
How many plans should I offer?
Three is the sweet spot (free/starter, pro/team, enterprise). More than that confuses decision and reduces conversion. Anchoring point: the middle plan must be clearly the best value to steer the customer — pricing design is storytelling.
How to price internationally?
Purchasing power parity (PPP) — selling 30-50% cheaper in emerging markets keeps local currency margin healthy and unlocks volume. Stripe and Paddle have automatic pricing localization. Beware arbitrage: VPN users try to circumvent PPP, requires strong geographic validation.
Fontes

Official sources

Tabelas, leis e referências consultadas para fundamentar esta ferramenta.

  1. Academic articleHBR 2018Harvard Business Review

    Pricing strategy fundamentals

    Fundamental principles of pricing strategy — perceived value, price sensitivity, price-to-value models.

    Consultar fonte oficial
  2. Market reportAnnual editionOpenView Partners

    SaaS Benchmarks Report

    Annual benchmark with CAC, LTV, payback, churn, and magic number metrics collected from hundreds of SaaS companies.

    Consultar fonte oficial
  3. Market reportAnnual editionBessemer Venture Partners

    Cloud 100 Benchmarks Report

    Analysis of financial health metrics in cloud software companies, including benchmarks for ROI, CAC payback, and customer lifetime.

    Consultar fonte oficial
  4. Market reportAnnual editionSaaS Capital

    Spending Benchmarks for Private B2B SaaS

    Annual survey of spending patterns, capital efficiency, and retention metrics in private B2B SaaS companies.

    Consultar fonte oficial
  5. Industry standardCurrentInteractive Advertising Bureau (IAB)

    IAB Measurement Guidelines

    Digital advertising industry technical standards for ROI, ROAS measurement, and multi-channel campaign attribution.

    Consultar fonte oficial

Metodologia — esta ferramenta consulta as tabelas e legislação vigentes nas fontes acima. As regras são atualizadas conforme novas instruções normativas são publicadas pelos órgãos competentes.

Última verificação editorial: junho de 2026.

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