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Selling Price Calculator

E-commerce · Markup · margin · break-even · full costs.

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Product costs

Unit costWhat you paid to acquire/produce 1 unitShipping (/unit)Average shipping cost if you pay itPackaging (/unit)Overhead (/unit)Indirect cost allocated per sale (admin, ops)

Taxes and fees

Sales tax (%)E.g.: Simples 8.5% Annex I (BR)Marketplace (%)ML 16%, Shopee 14%, Amazon 13-15%Payment gateway (%)Stripe 4.5%, PagSeguro 4.99% typicalTarget margin (%)Your desired margin above costsPromotional discount (%)Recurring discount (coupon, free shipping)Ad cost/saleCAC paid in ads per sale

Enter at least the unit cost to calculate the price.

Fill in unit cost to calculate price.

⚖️ Informational. Simplified calculation for decision support. In real markets, consider: tax substitution, interstate ICMS (BR), historical vs current COGS, and competitive pricing curve.

§ How to use

How to price a product or service with the right markup

Calculate a selling price that accounts for cost, target margin, taxes and marketplace fees.

Enter the product cost
Unit cost (materials + labor) or the total purchase cost for resale.
Set the target margin
Margin on cost (markup) or margin on price. Careful: 50% markup ≠ 50% margin.
Add taxes and fees
Sales tax/VAT, marketplace fees (10-20%) and payment-processing fees (2-5%).
See the final price + breakdown
The selling price with everything baked in, plus each component so you can understand and adjust.