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ROAS Calculator

ROAS · ROI · CPC · CAC · True Margin — for Google Ads, Meta, LinkedIn.

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Investment & revenue

Funnel (optional, for CPC/CAC)

Enter ad spend and revenue to calculate ROAS.

⚖️ Informational. ROAS without gross margin is misleading — a campaign with 3x ROAS and 30% margin can still lose money. Enable "Gross margin" in advanced settings for true margin ROAS.

§ How to use

How to calculate campaign ROAS

Calculate return on ad spend and find your break-even ROAS.

  1. Enter your ad spend

    The total spent on the campaign (Meta Ads, Google Ads, TikTok Ads, etc.).

  2. Enter the revenue generated

    Sales attributed to the campaign (use the platform's attribution window).

  3. Add your product margin

    Gross margin % after product cost, payment fees and fulfillment.

  4. Read the metrics

    ROAS, real ROI, break-even ROAS (the minimum to avoid a loss) and absolute net profit.

  5. Compare scenarios

    Use the simulation panel to project what changes if you raise or cut spend.

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