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ROAS Calculator

ROAS · ROI · CPC · CAC · True Margin — for Google Ads, Meta, LinkedIn.

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Investment & revenue

Funnel (optional, for CPC/CAC)

Enter ad spend and revenue to calculate ROAS.

⚖️ Informational. ROAS without gross margin is misleading — a campaign with 3x ROAS and 30% margin can still lose money. Enable "Gross margin" in advanced settings for true margin ROAS.
Sobre

How to calculate ROAS for a paid media campaign?

Por Quorify EditorialAtualizado em

Quorify's ROAS Calculator helps estimate the Return on Ad Spend for campaigns in Google Ads, Meta Ads, TikTok Ads, and other channels. ROAS is attributed revenue divided by ad spend, expressed as a multiple (e.g., 4x = four dollars of revenue per dollar invested). The calculation runs in your browser from attributed revenue and ad spend, and allows scenario modeling with different margins and segments. Useful for media buyers, founders, and growth teams who need a quick read to optimize bids, budgets, and creative. Part of the Quorify strategic toolkit: combine with the ROI Calculator (broader view including internal costs), the CAC/LTV Calculator (funnel health), and the Pricing Calculator (pricing that enables ROAS).

Casos

When to use

  1. Evaluate ROAS of Google Ads and Meta Ads campaigns daily to reallocate budget between ad sets above and below target.

  2. Decide whether to raise bid (CPC) or pause a campaign — marginal ROAS helps more than average ROAS in this decision.

  3. Compare channels before scaling: paid social, paid search, and display typically have different ROAS due to traffic quality.

  4. Test creatives: two ads with the same CTR can yield very different ROAS due to traffic quality.

  5. Report results to agency clients: ROAS is a universal metric stakeholders understand immediately.

Método

How the calculation works

ROAS = Attributed revenue ÷ Ad spend. Typical attribution window: 7-day view + 1-day click (Meta) or 30-day last-click (Google Ads). For channels with long sales cycles (B2B, high-ticket), using longer windows makes sense. Gross ROAS does not account for product cost, gateway fees, shipping, or taxes — for true profitability prefer POAS (Profit on Ad Spend). In campaigns with products of varying margins, calculate ROAS by SKU or category to avoid wrong decisions based on averages. For a complete strategic view (including internal marketing operating costs), use Quorify's ROI Calculator.

FAQ

Frequently asked questions

What ROAS is considered good?
It depends on product margin. For e-commerce with 30% margin, 4x ROAS is break-even; healthy is between 6x and 10x. For SaaS with high LTV, ROAS can be 1x or less in the first month because cumulative revenue pays off. Always compare against break-even ROAS calculated from true product margin.
Is ROAS the same as ROI?
No. ROAS = revenue ÷ ad spend. ROI = net profit ÷ total investment. A 4x ROAS can result in negative ROI if product margin is low. Use Quorify's ROI Calculator for a complete profitability view.
How to handle cross-device and cross-platform attribution?
Use data-driven attribution when available (Google Analytics 4, Meta Advanced Matching) that attempts to unify users across devices. In brand campaigns, holdout tests give cleaner reads than probabilistic models. Under-attribution is a chronic issue — reported ROAS tends to be conservative across aggregated channels.
Should I optimize for ROAS target or revenue target?
For growth-stage businesses, revenue target with ROAS floor works better. Optimizing for ROAS only can shrink the base too much. When unit economics are in question, high ROAS becomes the priority. The choice depends on runway, margin, and expected growth.
How does ROAS change with seasonality?
Black Friday and holiday season increase purchase intent → ROAS rises without major creative changes. January/February dip naturally. Year-over-year comparison (same month, prior year) is more accurate than month-over-month.
Does ROAS work for B2B with long sales cycles?
Yes, but with longer attribution windows (30–90 days) and considering funnel stage. Top-funnel ROAS (lead) and bottom-funnel ROAS (opportunity) are different metrics and should have separate targets. Also use CAC and LTV for a complete view.
Fontes

Official sources

Tabelas, leis e referências consultadas para fundamentar esta ferramenta.

  1. Official documentationCurrentGoogle Ads · Help Center

    ROAS measurement guide

    Technical documentation on calculation, segmentation, and optimization of Return on Ad Spend in digital campaigns.

    Consultar fonte oficial
  2. Official documentationCurrentMeta for Business

    Attribution and measurement in Meta Ads

    Attribution models (last-click, data-driven, view-through) and conversion windows used in Facebook and Instagram campaigns.

    Consultar fonte oficial
  3. Industry standardCurrentInteractive Advertising Bureau (IAB)

    IAB Measurement Guidelines

    Digital advertising industry technical standards for measuring ROI, ROAS, and multi-channel campaign attribution.

    Consultar fonte oficial
  4. Market reportAnnual editionOpenView Partners

    SaaS Benchmarks Report

    Annual benchmark with metrics on CAC, LTV, payback, churn, and magic number collected from hundreds of SaaS companies.

    Consultar fonte oficial
  5. Market reportAnnual editionBessemer Venture Partners

    Cloud 100 Benchmarks Report

    Analysis of financial health indicators in cloud software companies, including benchmarks for ROI, CAC payback, and customer lifetime.

    Consultar fonte oficial

Metodologia — esta ferramenta consulta as tabelas e legislação vigentes nas fontes acima. As regras são atualizadas conforme novas instruções normativas são publicadas pelos órgãos competentes.

Última verificação editorial: junho de 2026.

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